World Radio Day is a day proclaimed by United Nations Educational, Scientific and Cultural Organization, UNESCO to celebrate radio broadcasters and encourage decision-makers to create and provide access to information to radio including community radios.
Speaking on this year’s theme: “Radio and Diversity”, former Deputy Manager News of Ogun State Broadcasting Corporation, OGBC, Mr. Adegboyega Gbadebo has urged practitioners to make content their priority in order to deliver quality programmes to the people.
Mr. Adegboyega who described radio as an important medium to promote diversity, build a more peaceful and inclusive world, called on radio stations to uphold the ethics guiding radio broadcasting.
He also stressed the need for broadcasters to encourage local language to enable people at the grassroots to understand information and events easily.
Contributing, Dr Ayo Odetoyinbo from the Department of Mass Communication, Crescent University Abeokuta explained that the medium was not to advertise oneself but to inform and educate the public on happenings around them.
Dr Odetoyinbo, therefore, advised presenters to be content providers and reflect the diversity of audiences in their various programmes.