For Radio Nigeria to sustain its leadership role in the Broadcast Industry, there is the need for quality programme content that meet the yearnings of listeners.

Acting Zonal Director, FRCN Ibadan, Mrs Bolanle Owoyemi stated this at the ongoing Premier FM programme planning conference, at Iyaganku, Ibadan.

Mrs Owoyemi who expressed that Radio Nigeria has professional hands with needed skills to break even in broadcasting, charged the conference to design unique programmes that will sell Premier FM. 

Mrs Owoyemi also challenged content providers to be creative, professional and step up the game in order to meet current realities. 

She gave assurance of management’s adequate support to unique ideas that can place radio nigeria FM stations to greater height. 

In a paper presentation on the topic “maintaining standards in the face of competition and insecurity”, deputy Director programmes, Mrs Bolatito Joseph reiterated the need for standard, passion and self development. 

Mrs Joseph who said broadcasting is a chain which needed synergy, advocated cooperation among key players. 

She advised participants to give priority to interest, relevance and comprehension in planning for contents.

Also speaking, deputy director News, Elder Adenrele Ajisefini tasked premier FM staff to committed in their duties, which he believed will have positive impact on productions and presentation. 

Earlier, General Manager Premier FM, Alhaji Bashir Omotosho expressed confidence that the programme planning conference will usher in good programming for the station. 

Mosope Kehinde 

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