Aareonakakanfo of Yorubaland, Iba Gani Abiodun Ige Adams at the Weekend urged Yoruba leaders, irrespective of their religious beliefs and background to desist from deceit and embrace the Yoruba tradition and heritage.

Iba Adams also urged the Yoruba traditional rulers to champion the cause for cultural transformation

Speaking at the 2021 edition of the beauty Pageant, as part of the programmes of the ongoing Olokun Festival,Aare Adams, who is also the chief promoter of Olokun Festival Foundation (OFF) restated the need to go back to the root, insisting that God has perfected the heaven and the earth,saying that Yoruba tradition and heritage are next to none.

Yoruba generalissimo maintained that the Yoruba have all it takes to take it prides of place,as one of the leading races, wondering why the traditional institution is going down, despite the huge values inherent in Yoruba tradition and ethos.
It is the responsibility of all our traditional rulers to promote their respective heritages.All the towns and communities in Yorubaland are blessed with their respective heritages.
Why are we having these insecurity in the southwest? It is because we have abandoned our tradition. Any country that abandons the tradition is bound to experience the kind of insecurity we are experiencing presently in the southwest.
So, I am appealing to all the stakeholders, including our traditional rulers, the religious leaders to brace up and embrace our traditions. God is the God of nature.The land, Sea,Ocean and the entire earth and its creatures are the gifts of God and nature.

The Yoruba generalissimo also spoke about the beauty Pageant, saying Olokun is a global phenomenon with global appeal.

He said the beauty Pageant was an idea of Olokun Festival Foundation (OFF) that started in 2002,and the foundation is the first to have injected beauty Pageant into cultural events.

Adams admitted that OFF is a brand that had succeeded in turning the careers of contestants around with the events.

“The idea is to bring out the best in youths.We want to showcase their innate talents, in terms of beauty, knowledge and charisma. We also work on their intelligence and their ability to withstand the challenges of life. So, the Pageant is purely an intellectual endeavours designed to celebrate the beauty of the Yoruba tradition.

National insight

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