By Oluwatoyin Adegoke
A Professor of Marketing Communication, Professor Kolade Ajilore has recommended the integration of media literacy programmes into the country’s education system in a bid to check the growing incidences of cyber victimization.
Professor Ajilore argued that proper use of media literacy intervention, would enlighten the citizens and sharpen their ability to maximise productive use of emerging trends in social media technology and to shield themselves from the hazards.
Delivering the 48th Inaugural lecture of Babcock University, Ogun State, titled “Advertising Practice as Brand Communication Archery in the Age of a Rebellious Audience”, Professor Ajilore who enumerated the many benefits of social media, said media literacy would help the youths to harmlessly navigate through the cyberspaces.
Professor Ajibore equally emphasized that Nigeria would be a better place if Advertising Practitioners in the country accord priority to the promotion of products with local materials and local contents to reverse the damage caused by over dependence on the consumption of foreign products and services.
The Professor of Marketing Communication emphasized that while advertising involved building promotion for product categorisation and market segmentation, such well packaged advertising would also generate economic value and encourage more innovation and employment.
In a remark, the Vice chancellor, Babcock University, Professor Tayo Ademola applauded the inaugural lecturer for the scholarly efforts towards ensuring a better society, urging the stakeholders to sustain the efforts for the growth of the country’s economy.
Other members of the university Community who spoke at the event described the Inaugural lecturer as a resilient and dedicated instructor who had continued to make valuable contributions to strengthen the academic environment and enrich humanity.
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