By Segun Folarin

A stakeholder’s relations expert has emphasized the need for all levels of government to attach more importance to upgrading the country’s infrastructure in the bid to promote the blue economy.

The expert who is Head, Media Relations Management of the Nigerian Communications Commission, NCC, Dr Omoniyi Ibietan made the call while presenting a paper at the ongoing National Public Relations Week in Abeokuta, Ogun State.

Dr Ibietan, who expressed displeasure over the deplorable condition of the link roads to the Professor Wole Soyinka train station in Abeokuta, said the harrowing experience of those accessing the station would continue to erode the laudable impacts of the Lagos – Ibadan rail project. 

Participants in the third day sessions of the Nigerian Public Relations Week, including the Director – General, Federal Radio Corporation of Nigeria, FRCN, Dr Mohammed Bulama interacted with experts on different aspects of Public Relations, like the Artificial Intelligence, Branding and Data – Driven PR. 

In a paper entitled “Sailing on The Blue Economy: Perspectives For Strategic Communications”, the Head, Media Relations Management, Nigerian Communications Commission, Dr Omoniyi Ibietan said infrastructure remained a key factor in attracting the right investments to drive the blue economy. 

He urged the Ogun State Governor, Prince Dapo Abiodun to liase with the relevant organs of the Federal Government to make the Professor Wole Soyinka rail station in Abeokuta easily accessible to the large number of people who regarded road transportation as a comfortable means of transportation. 

Dr Ibietan also recommended the inclusion of information and media literacy in the nation’s primary school curriculum with a view to educating the citizens and spreading the knowledge across to reach the audience not covered by digital communication. 

Speaking on “Artificial Intelligence and Future of Public Relations” a digital strategist, Mr Celestine Achi stressed the need for the media industry to embrace the technology for enhanced productivity.

Mr Achi expressed optimism that the adoption of the digital technology would help to reposition the business of public relations in line with global trends as well as helping to fight the menace of fake news and misinformation. 

In a Contribution, a former Commissioner for Information, Youth, Sports, Community Development, Culture and Social Welfare in Ogun State, Dr. Fassy Yusuf, said strategic use of public relations would go a long way in helping to analyze national challenges, like insecurity and proferring solutions to the problems.

The National President of the NIPR, Dr Ike Neliaku who acknowledged the support of elders and veterans in the industry enjoined the members to renew their determination towards boosting the capacity of the institute to make better impacts on the nation.

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