Embrace Right Approach To Stand Out in ‘Competitive’ Broadcast Environment – Media Director Tasks Players

The need for broadcasters to be ahead of others in information gathering and dissemination has again been stressed.

Deputy Director News and current affairs, FRCN Ibadan, Elder Adenrele Ajisefini made the position during a training session organized for members of staff of Radio Nigeria Ogo-Ilu FM, Oko.

The Theme is Right Approach to Translation and Editing in A Competitive Broadcast Environment.

Among issues discussed were common errors in broadcasting, translation, discipline and revenue generation.

Hitting the nail on the head, Elder Ajisefini said it was important for editors and translators to embrace the right approach in their broadcast endeavors.

He noted that qualities of translators and editors should include good knowledge of English language and host environment.

Elder Adenrele also stressed the importance of research to the modern day broadcasting

Elder Adenrele also added that for effeciency, there was the need for the news and programs to synergize for a common goal.

Earlier, head of station, Radio Nigeria Ogo ilu, Mr Segun Akanmu had expressed gratitude to the management of FRCN for facilitating such a workshop.

Some of the participants who cut across FRCN staffers, artistes, volunteers, Students on internship and other freelance broadcasters described the workshop as an eye opener.

The participants promised to reflect all the lessons learnt in the broadcasting profession.

Dayo Adelowo

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