Osun state government has launched mass production and marketing of Adire in the state.

Launching the culturally-inclined initiative in Osogbo, Osun state governor Gboyega Oyetola said the initiative was to reawaken the people’s consciousness towards sociocultural and artistic renaissance in the State.

Oyetola who was represented by the Secretary to the State Government, Prince Wole Oyebamiji, reiterated government commitment to promoting and projecting culture to the world in a way that will draw attention and attract humongous revenue to the State.

Governor Oyetola who declared Thursday as ‘Adire Osun Day’ announced that it has become compulsory henceforth, for all the Public and Civil Servants to wear Adire in the state.

He urged the residents to take advantage of the opportunities offered by the initiative to draw economic opportunities and benefits to themselves for huge economic development.

Earlier in his remarks, the Commissioner for Culture and Tourism, Doctor Adebisi Obawale, said the initiative was aimed at unlocking the untapped potential in the areas of culture, fashion and tourism.

Doctor Obawale noted that the epoch-making event has brought participants  from five countries of the world to Osun as part of efforts to promote tourism in the state.

Wasiu Ajadosu 

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